Who Even Does Digital Organizing?

Over the last few months of pandemic there has been a sudden boom in organizations investing in digital organizing and non organizations or more broadly defined “movements’ using digital spaces to educate, build, share information, share resources.

I usually see digital organizing tactics described as: posting on social media, sending emails blasts, making video, websites, or other media meant to be distributed online that depicts the campaign goals and talking points.

In my opinion, the best definitions disavow digital organizing entirely — one, from a former 350.org campaigner characterizes “digital organizing” as a broad set of tactics all organizers should be comfortable using to achieve their goals.

Digital Organizing For Organizations:

Organizations often approach these tactics by hiring someone who has the specific role of digital organizer, digital communications, digital organizing director, or something like that. But by siloing these tactics as specialized, or as the responsibility of a particular person with a set role, there are two immediate major problems.