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3 Tactics to Copy from: The Intense PR Millennial on The New L Word

H
4 min readFeb 13, 2020

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All of the new Gen Q characters, left to right: the one who cannot express any emotions besides inexpiable rage, the Trans Guy (tm), the one who owns a single pair of pants, which do not fit, and the one who should definitely not be poly right now. These characters combined personify every single bad coping mechanism of your twenties.

Dani Sanchez: while her life choices were poor, her career was… not the WORST depiction of a job on the L Word or its reboot, Gen Q. She actually had to go to work on a regular basis and at least once discussed money or something, I think. At any rate, she had roommates, so that’s sort of believable.

Dani’s career subplot was surprisingly, not an elaborate setup to get her and Bette to hook up, which makes her unconstrained rage kind of fascinating.

What was the point of making this character so alienated from her fiancee, friends, embittered and exhausted by her passion for mediocre PR?

The only explanation is realism.

A commitment to exposing the existential nature of electoral PR when built without a base. A case study of‘diversity’’s inefficacy as a singular narrative. A demonstration of how stories based on disingenuous appeals to identity cannot build a real movement.

…Or maybe they’re going to hook up in the second season.

(Dana… I know you’re dead, but go to practice).

Here are some actionable steps for your own narrative work to takeaway from Dani’s sad work story.

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Written by H

sci fi / Chicago / nonprofit marketing / for some reason, newsletters /

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