All one or none, buddy. Market like Dr. Bronner’s without throwing your entire ideology on a label.
Looking at a Dr. Bronner’s Soap Bottle is a cross between taking 8 shots of wheatgrass and having a devout breathwork practitioner as your elementary school soccer coach.
It’s so much.
If you look at the label while showering, you’re no longer just taking a shower: you’re having is a spiritual experience.
