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3 Actionable Strategy Lessons from WoeBot

H
4 min readApr 7, 2020

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Woebot is a ‘radically accessible’ mental healthcare CBT chat bot.

We are all overcome by emotions 300% of the time but rarely deal with them in a productive way (or is this just me)?

Woebot makes CBT something that’s easy to do, like SmarterChild if SmarterChild were helpful and you wanted to talk to it in your 20s-30s during an existential crisis instead of as a teenager typing as many profane things as possible into the chat (…again, just me?)

1. Practical

Woebot is powered by habit: when using the app, getting notifications, and creating a ‘user experience’ the Woebot team says that their goal is to build something that people “want to use and engage with” in the same way they approach social media.

What to Copy: Building actionable tools that people actually want to use is key to systems change.

2. Scale

According to WoeBot, the Zoomer Quaranteen Meme Facebook Group, and you know, the experiences of most people I’ve ever met, more than half of the world’s population still doesn’t have access to basic health care even though they need it…

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Written by H

sci fi / Chicago / nonprofit marketing / for some reason, newsletters /

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